Striving forward with innovation, Higer is writing a new chapter of excellence in the dynamic land of the UAE. Recently, Higer Bus, in collaboration with its local distributor KHF, held a grand launch ceremony for the new V-series buses at the Grand Hyatt Hotel in Dubai. Over 100 guests, including government officials, media, and partners, witnessed this milestone moment. The event marked a new beginning for Higer’s cooperation with UAE clients.

      As one of Higer’s earliest export markets, the UAE has seen steady annual sales over 19 years, thanks to the strong partnership with KHF and the brand’s reliable after-sales service.

      In his opening speech, Mr. Jiang Haifeng, GM of Higer Overseas Sales, emphasized the company’s customer-first philosophy. The launch of the V-series is a tailored response to the UAE market’s needs and a long-term commitment to innovation and partnership in the region.

      KHF CEO Mr. Khalid praised Higer's product quality, technical advancement, and brand influence in the UAE, expressing full confidence in their future collaboration and the potential of the new V-series.

      Unveiled by KHF GM Mr. Kabir, the new V-series—developed over three years under a full IPD process—boasts enhanced technology and customization for the UAE environment. With SMC composite materials, aluminum alloys, and electrophoresis coating, the buses feature strong anti-corrosion capabilities. Enhanced sealing design prevents dust and sand intrusion. Equipped with ATS for reduced fuel consumption and optimized A/C systems, the bus offers comfort with business-class 2+1 seating and onboard refrigerators.

      The V-series also adopts standardized components and technical platforms, improving operational efficiency and reducing costs for fleet operators.

      Awards for Most Valuable and Most Loyal Customers were presented, with the latter awarded to a company that has cooperated with Higer for over 15 years.

      Since entering the UAE in 2006, Higer has sold nearly 2,000 buses for school transport, staff commuting, tourism, and more. Notably, over 250 units were delivered to local oil companies. Higer’s pure electric buses passed year-round road tests and served successfully at COP28, underscoring the brand’s green commitment.

      The V-series launch revitalizes Higer’s presence in the UAE and sets a new benchmark for China–UAE bus cooperation. Going forward, Higer will continue to uphold its customer-first mission and lead innovations in global public transportation.